ARPU~UP - Corporate Digital Identity Creation

Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and…

Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations…

http://www.thisisgoingtobebig.com/2009/08/facebook-acquires-friendfeed-and-jumps-the-shark-why-real-time-is-a-red-herring.html

the Conversation Impact(TM) measurement model was developed to provide brands with a comprehensive, recognizable framework for tracking social media campaigns.

Most of what you’ll read on the Web — particularly from SEO bloggers — concerning link analysis is time-wasting nonsense. Every search engine treats links differently. And that is why you…

Twitter tracking tools are an often overlooked area of bloggers’ marketing arsenal. Most bloggers realize that Twitter has a serious potential for driving targeted traffic as well as gaining access…

Social networks are notoriously vulnerable to the fickle tastes of teens and 20-somethings (remember Friendster?), so it’s entirely possible that three or four years from now, we’ll have moved on to…

Twitter.com is all the rage among geeks, although it has more hype than users at this point. (When I speak at tech and education conferences, I routinely ask my audience how many are on Twitter….

Public relations practitioners, like most of their marketing colleagues, are struggling with the new realities posed by the decline of traditional media and the rise of unfamiliar new approaches. The…

Many people see the term “viral marketing” and are immediately pondering the endless possibilities of just what this phrase could mean. Really, it’s rather simple. Viral marketing online is…

Every so often a new service or phenomenon comes along and attracts a lot of attention from curious people. Twitter is one of those services that has captivated an audience of loyal “followers”…

Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term. Our goal is…

2008 is pretty much over, companies are closed and business is slowing down. However 2009 is just around the corner and we will be back into the swing of things pretty soon. I think we should all use…

One thing I don’t hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. If you listen to Forrester you use the POST (people,…

In any other business endeavor we start by figuring out what we want to accomplish. Social technologies are not magic. They accomplish things, too. It’s time to stop doing social because it’s cool….