September 2009
1 post
20 Essential Blog Directories to Submit Your Blog... →
Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and…
August 2009
3 posts
Corporate Twitter Toolbox: Twitter Tools for the... →
Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations…
Don't Call Them 'Bloggers' →
http://www.thisisgoingtobebig.com/2009/08/facebook-acquires-friendfeed-and-jumps-the-shark-why-real-time-is-a-red-herring.html
Introducing Conversation Impact →
the Conversation Impact(TM) measurement model was developed to provide brands with a comprehensive, recognizable framework for tracking social media campaigns.
June 2009
3 posts
Link analysis done right →
Most of what youâll read on the Web â particularly from SEO bloggers â concerning link analysis is time-wasting nonsense. Every search engine treats links differently. And that is why you…
Twitter Tracking Tools for Every Blogger →
Twitter tracking tools are an often overlooked area of bloggersâ marketing arsenal. Most bloggers realize that Twitter has a serious potential for driving targeted traffic as well as gaining access…
How Twitter Will Change the Way We Live →
Social networks are notoriously vulnerable to the fickle tastes of teens and 20-somethings (remember Friendster?), so it’s entirely possible that three or four years from now, we’ll have moved on to…
January 2009
3 posts
Why Content Marketing Is Becoming the New Public... →
Public relations practitioners, like most of their marketing colleagues, are struggling with the new realities posed by the decline of traditional media and the rise of unfamiliar new approaches. The…
Twittering Tips for Beginners →
Twitter.com is all the rage among geeks, although it has more hype than users at this point. (When I speak at tech and education conferences, I routinely ask my audience how many are on Twitter….
5 Tips For A Great Viral Marketing Campaign at... →
Many people see the term âviral marketingâ and are immediately pondering the endless possibilities of just what this phrase could mean. Really, itâs rather simple. Viral marketing online is…
December 2008
8 posts
Twitter - Everyone Has an Opinion, What’s Yours? →
Every so often a new service or phenomenon comes along and attracts a lot of attention from curious people. Twitter is one of those services that has captivated an audience of loyal âfollowersâ…
Engagement loops: Beyond viral →
Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term. Our goal is…
Holiday Social Media and Online Presence Check Up →
2008 is pretty much over, companies are closed and business is slowing down. However 2009 is just around the corner and we will be back into the swing of things pretty soon. I think we should all use…
Using Your SEO and Analytics to Create a Social... →
One thing I donât hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. If you listen to Forrester you use the POST (people,…
The POST Method: A systematic approach to social... →
In any other business endeavor we start by figuring out what we want to accomplish. Social technologies are not magic. They accomplish things, too. It’s time to stop doing social because it’s cool….
5 Tips for Travel Search Marketing in a Down... →
Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before…
Keyword Strategy for SEO →
One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a…
SEO and SEM do not replace a marketing strategy →
One of the biggest misconception around SEO and SEM is that they are very effective tools, but they do not replace a strong marketing strategy and especially a strong value proposition.
November 2008
6 posts
Matt Cutts of Google - Is Ranking Dead? →
“I’m not sure I would say ranking is dead but it’s not as important as it used to be,” said Matt Cutts of Google. “The fact is the smart SEOs are not just necessarily looking at the rankings. They…
The Media Equation - How Obama Tapped Into Social... →
Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an…
How Barack Obama Is Using Web 2.0 to Run for... →
The first rule of social media marketing is to put yourself and/or your product out there. A few ways to do that include becoming an active blogger, establishing a presence on the major social…
Internet key to Obama victories →
The internet has been moving to the mainstream of political life in the US for some years. But in this presidential cycle it has been particularly important for the Obama campaign, which was starting…
Analyzing Barack Obama’s Social Media Strategy →
Social networking is by no means anything new to presidential campaigns, but the strategy, tactics and degree of functionality have evolved tremendously. One thing that immediately struck me as…
Is it time to fire your SEO agency? →
As SEO becomes more mainstream, there will be a push from the client seat to ensure their SEO agencies are fully transparent, playing above board, constantly educating the enterprise and working well…
October 2008
4 posts
Study: Influencers are Alive and Well on Social... →
The fact that 10% of users create 90% of user-generated content on any given social media site has become a standard trope in discussions around social media. Because of this gap between mainstream…
ProSultative Selling →
ProSultative Selling requires an interactive dialogue and interaction between buyer and supplier across all channels of communication. Website, blogs, trade shows, sales team, support, customer…
Getting your online community right from the start →
Online communities are hot property at the moment. Where the U.S. has led the way in terms of branded customer communities, Europe has been quick to catch up over the last 12 to 18 months. So how do…
צ'ק פוסט - כתיבת בלוג ניהולי →
ת××× ×שר ת××× ×ת××¢×ת ××¦× ×××ר×ת, ××× ×ª××× ×תפת×× ×ª×¢×©××× ×× ×§×× × ×¡××× ×ת××ת ×××××× ×ת×פ×שת. ר××¡× × ×× ×××©× ×©×ש…
September 2008
6 posts
NORD ADVERTISING →
At Nord Advertising we communicate messages. Thatâs it in a nutshell. We help you tell your story to the world. In pictures and words. On paper and on the screen. To the right people. In the right…
Consumer Reviews - RateItAll →
RateItAll is an online community built upon one of the most extensive and diverse online databases of opinions, ratings, and reviews in the world.
New YouTube Tool Helps Increase Viewing of Videos →
Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get…
How Search Will Revolutionize Social Networking →
Social networking is on fire. eMarketer predicts that in the US the category will reach 44.3% of Internet users by year’s end. According to Google Insights, related searches are up 3,000% over the…
The Best Damn Web Marketing Checklist →
Web site marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc.
Management 2.0? That’ll Be the Day →
The drone worker of yesterday is giving way to the engaged and vocal employee of today who expects a company culture that replicates the collaborative nature of Web 2.0 â in other words Management…
August 2008
5 posts
A Good E-mail Marketing Program Costs Money →
How do e-mail marketers move beyond “fire and forget” marketing? While marketers agree that more targeted, timely, and relevant e-mail communications are better received and increase response, basic…
Advertisers, Publishers Ponder Future of Mobile Ad... →
As mobile advertising moves from an experimental buy to a dedicated budget line item, ad networks serving the space have also matured. Third Screen Media, Ringleader Digital, Ad Mob, Millennial…
Global mobile advertising phenomenon hits SA →
With over 3.3 billion cellular phone users worldwide, companies are reassessing the way in which they reach out to their customers. The race is on to move beyond the clutter of everyday advertising…
Mobile marketing →
The next big thing in advertising may be the use of mobile phones to sell products, according to an industry expert. Tim Bajarin, president of Creative Strategies, was recently at Digital Hollywood’s…
Ten quick tips for growing your blog's subscribers... →
subscribers and comments seem to be the most important metrics to measure for bloggers
July 2008
4 posts
UTarget.Fox to sell in-game ad inventory with... →
UTarget.Fox is to start selling in-game ad inventory with mobile games provider InnerActive Smart Media.
Where Have All the Ads Gone? →
Several vulnerabilities in traditional advertising models, lurking in the shadows for years, have now emerged into broad daylight
iPhone could spur mobile ad growth →
The Australian mobile advertising market is set to expand by 300% this year and next although it will remain a tiny pocket of less than $30 million because of an advertising sector which remains…
Social Networking Meets the Mainstream →
MySpace and Facebook are the fastest growing in terms of mobile traffic trends. MySpace expects half its traffic to be mobile in the future, thanks to its deals with 23 carriers in 13 countries to…
June 2008
6 posts
Mobile Advertising Has Potential →
lthough nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So…
Alltop →
Alltop import the stories of the top news websites and blogs for any given topic and display the headlines of the five most recent stories. Alltop help to explore users passions by collecting stories…
Free Ad-Funded Mobile Entertainment Provided by... →
innerActive, a leading provider of innovative Ad-Funded Entertainment Channels for Off Deck portals, mobile operators, digital content providers and media agencies will be offering its customers free…
innerActive and Buongiorno Team Up to Provide Free... →
innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, is teaming up with Buongiorno, the world number one in mobile entertainment, to offer its customers free…
HotSMS Get Hotter with Free Ad-Supported Content →
innerActive Smart Media, a global provider of ad-funded entertainment channels, is teaming up with Buongiorno, to offer its customersfree ad-supported content (e.g. Games, IM and Video). HotSMS, part…
Buongiorno goes free with Inneractive →
InnerActive is teaming with Buongiorno to offer free ad-supported games, IM and video.
May 2008
3 posts
iMedia Connection: Gain the competitive edge with... →
The value of search is rarely questioned nowadays. So as more and more consumers go to Google and Yahoo to research everything they do — from restaurants where they eat to the houses they buy — the…