ARPU~UP - Corporate Digital Identity Creation

One of the biggest misconception around SEO and SEM is that they are very effective tools, but they do not replace a strong marketing strategy and especially a strong value proposition.

Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before…

One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a…

“I’m not sure I would say ranking is dead but it’s not as important as it used to be,” said Matt Cutts of Google. “The fact is the smart SEOs are not just necessarily looking at the rankings. They…

The first rule of social media marketing is to put yourself and/or your product out there. A few ways to do that include becoming an active blogger, establishing a presence on the major social…

Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an…

The internet has been moving to the mainstream of political life in the US for some years. But in this presidential cycle it has been particularly important for the Obama campaign, which was starting…

Social networking is by no means anything new to presidential campaigns, but the strategy, tactics and degree of functionality have evolved tremendously. One thing that immediately struck me as…

As SEO becomes more mainstream, there will be a push from the client seat to ensure their SEO agencies are fully transparent, playing above board, constantly educating the enterprise and working well…

The fact that 10% of users create 90% of user-generated content on any given social media site has become a standard trope in discussions around social media. Because of this gap between mainstream…

ProSultative Selling requires an interactive dialogue and interaction between buyer and supplier across all channels of communication. Website, blogs, trade shows, sales team, support, customer…

Online communities are hot property at the moment. Where the U.S. has led the way in terms of branded customer communities, Europe has been quick to catch up over the last 12 to 18 months. So how do…

תהיה אשר תהיה התועלת מצד החברות, בינתיים התפתחה תעשייה לא קטנה סביב כתיבת בלוגים בתחפושת. רוסנו לא חושב שיש…

At Nord Advertising we communicate messages. That’s it in a nutshell. We help you tell your story to the world. In pictures and words. On paper and on the screen. To the right people. In the right…

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