ARPU~UP - Corporate Digital Identity Creation

20 Essential Blog Directories to Submit Your Blog To

Wed, 02 Sep 2009 21:05:15 +0200

20 Essential Blog Directories to Submit Your Blog To:

Gaining exposure for your blog is critical to building a following, readership, and revenue. Besides the basic SEO steps of adding compelling and keyword friendly titles, URL structure and…

Corporate Twitter Toolbox: Twitter Tools for the Enterprise

Wed, 19 Aug 2009 22:40:11 +0200

Corporate Twitter Toolbox: Twitter Tools for the Enterprise:

Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations…

Don't Call Them 'Bloggers'

Tue, 11 Aug 2009 15:49:33 +0200

Don't Call Them 'Bloggers':

http://www.thisisgoingtobebig.com/2009/08/facebook-acquires-friendfeed-and-jumps-the-shark-why-real-time-is-a-red-herring.html

Introducing Conversation Impact

Tue, 11 Aug 2009 15:49:32 +0200

Introducing Conversation Impact:

the Conversation Impact(TM) measurement model was developed to provide brands with a comprehensive, recognizable framework for tracking social media campaigns.

Link analysis done right

Tue, 30 Jun 2009 00:18:04 +0200

Link analysis done right:

Most of what youâll read on the Web â particularly from SEO bloggers â concerning link analysis is time-wasting nonsense. Every search engine treats links differently. And that is why you…

Twitter Tracking Tools for Every Blogger

Wed, 24 Jun 2009 23:15:42 +0200

Twitter Tracking Tools for Every Blogger:

Twitter tracking tools are an often overlooked area of bloggersâ marketing arsenal. Most bloggers realize that Twitter has a serious potential for driving targeted traffic as well as gaining access…

How Twitter Will Change the Way We Live

Sun, 07 Jun 2009 18:42:35 +0200

How Twitter Will Change the Way We Live:

Social networks are notoriously vulnerable to the fickle tastes of teens and 20-somethings (remember Friendster?), so it’s entirely possible that three or four years from now, we’ll have moved on to…

Twittering Tips for Beginners

Sat, 31 Jan 2009 19:17:09 +0100

Twittering Tips for Beginners:

Twitter.com is all the rage among geeks, although it has more hype than users at this point. (When I speak at tech and education conferences, I routinely ask my audience how many are on Twitter….

Why Content Marketing Is Becoming the New Public Relations

Sat, 31 Jan 2009 19:17:09 +0100

Why Content Marketing Is Becoming the New Public Relations:

Public relations practitioners, like most of their marketing colleagues, are struggling with the new realities posed by the decline of traditional media and the rise of unfamiliar new approaches. The…

5 Tips For A Great Viral Marketing Campaign at Technology Toolkit

Fri, 09 Jan 2009 07:52:13 +0100

5 Tips For A Great Viral Marketing Campaign at Technology Toolkit:

Many people see the term âviral marketingâ and are immediately pondering the endless possibilities of just what this phrase could mean. Really, itâs rather simple. Viral marketing online is…

Twitter - Everyone Has an Opinion, What’s Yours?

Thu, 01 Jan 2009 00:23:46 +0100

Twitter - Everyone Has an Opinion, What’s Yours?:

Every so often a new service or phenomenon comes along and attracts a lot of attention from curious people. Twitter is one of those services that has captivated an audience of loyal âfollowersâ…

Engagement loops: Beyond viral

Fri, 26 Dec 2008 11:33:34 +0100

Engagement loops: Beyond viral:

Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term. Our goal is…

Holiday Social Media and Online Presence Check Up

Fri, 26 Dec 2008 11:33:33 +0100

Holiday Social Media and Online Presence Check Up:

2008 is pretty much over, companies are closed and business is slowing down. However 2009 is just around the corner and we will be back into the swing of things pretty soon. I think we should all use…

Using Your SEO and Analytics to Create a Social Media Strategy

Sun, 14 Dec 2008 19:29:50 +0100

Using Your SEO and Analytics to Create a Social Media Strategy:

One thing I donât hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. If you listen to Forrester you use the POST (people,…

The POST Method: A systematic approach to social strategy

Sun, 14 Dec 2008 19:29:49 +0100

The POST Method: A systematic approach to social strategy:

In any other business endeavor we start by figuring out what we want to accomplish. Social technologies are not magic. They accomplish things, too. It’s time to stop doing social because it’s cool….

5 Tips for Travel Search Marketing in a Down Economy

Thu, 11 Dec 2008 09:20:34 +0100

5 Tips for Travel Search Marketing in a Down Economy:

Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before…

Keyword Strategy for SEO

Thu, 11 Dec 2008 09:20:34 +0100

Keyword Strategy for SEO:

One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a…

SEO and SEM do not replace a marketing strategy

Thu, 11 Dec 2008 09:20:34 +0100

SEO and SEM do not replace a marketing strategy:

One of the biggest misconception around SEO and SEM is that they are very effective tools, but they do not replace a strong marketing strategy and especially a strong value proposition.

Matt Cutts of Google - Is Ranking Dead?

Fri, 21 Nov 2008 18:39:49 +0100

Matt Cutts of Google - Is Ranking Dead?:

“I’m not sure I would say ranking is dead but it’s not as important as it used to be,” said Matt Cutts of Google. “The fact is the smart SEOs are not just necessarily looking at the rankings. They…

The Media Equation - How Obama Tapped Into Social Networks’ Power

Tue, 11 Nov 2008 21:16:14 +0100

The Media Equation - How Obama Tapped Into Social Networks’ Power:

Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an…